RTX 5070: Nvidia’s Masterclass in Marketing Shenanigans and Missed Opportunities

Oh, Nvidia, you’ve done it again. The launch of the RTX 5070 was supposed to be a love letter to gamers and creators, promising powerful performance at a (somewhat) reasonable price. Instead, it feels like we’re stuck in a tragicomic play about tech launches gone wrong. From impossible-to-find Founders Editions to marketing claims that rival fiction, let’s dive into this GPU saga with humor, sarcasm, and how Nvidia cooked themself.



Founders Edition: Where Art Thou?

Let’s talk about the Founders Edition—or should we say, the Ghost Edition? Not only was this version supposed to be the most affordable of the RTX 5070 cards, but it also came with that sleek, minimalist Nvidia design we all love. However, on launch day, it was practically MIA. Gamers and creators clicked refresh on every retailer's page, only to be greeted with "Out of Stock" faster than you can say “404 error.” It’s as if Nvidia decided to play hide-and-seek with its most anticipated card. Spoiler: No one’s winning this game.

credit: techradar



Performance That Was Promised—But Not Delivered

Nvidia proudly claimed that the RTX 5070 could deliver RTX 4090-level performance, but reality hit harder than a blue screen of death. In benchmarks, the 5070 barely steps over the RTX 4070 Super, leaving the community to wonder if “4090-level performance” was a mistranslation of “4090% more disappointment.” Misleading claims like these could potentially violate U.S. false advertising laws—talk about taking the "game" in gaming hardware to a legal level.

credit: nanoreview 


AMD Sweeps in With Style

As Nvidia fumbles, AMD decided to play their cards—literally. With the launch of the RX 90 series, including the RX 9070 XT, AMD is offering a strong alternative that’s grabbing gamers' attention. Competitive performance, reasonable availability, and marketing that doesn’t feel like a late-night infomercial—AMD is checking all the right boxes and is clearly ready to steal Nvidia’s lunch (and dinner).

credit: AMD



The Creators’ Perspective

Tech creators like UFD Tech and Zach’s Tech Turf (ZTT) have been relentless in their critiques. UFD Tech humorously tore into the absurdity of the 5070’s availability—or lack thereof—while ZTT pointed out how even the Founders Edition cards seem to exist only in Nvidia’s imagination. Their reviews are a lifeline for the community, providing honest takes in a sea of marketing buzzwords.


The Launch That Could Have Been

The RTX 5070 launch could have been a glorious moment for Nvidia to win back consumer trust. Instead, it’s a masterclass in how to alienate your audience with inflated claims, unavailable stock, and prices that make no sense. The community deserves better—and Nvidia has some serious catching up to do if they want to repair the damage.

Final Thoughts: Lessons in Disappointment

While Nvidia stumbles, AMD is seizing the moment, and consumers are left deciding where their loyalties lie—or whether they’ll just wait for the dust (and prices) to settle. In the meantime, we’ve learned an important lesson: the GPU game is as much about availability and trust as it is about performance.

So, what’s your take on this GPU saga? Are you still holding out for Nvidia, or is Team Red tempting you to switch sides? Drop your thoughts below—because if there’s one thing we tech nerds love, it’s a good debate.